Pass along your details so we can collaborate for future campaigns. Instagram Niche Case Study 2019: Fashion Accounts Analysis. This Instagram case study started by researching and analyzing how Instagram users interact with their newsfeed. Learn how to optimize your Instagram hashtags, rank among the top posts and consistently gain significant Instagram likes. In every city, live people and all these people have stories to tell. But – as the case studies above show – by no means is it impossible. By providing Instagrammers the opportunity to win prizes from participating in its Dream Runner Campaign, Old Spice utilized Instagram for another witty and engaging marketing initiative. … I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. Instagram Case Study. Finding accounts users actually care about. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities. Utilise user-generated content and create ways of rewarding people for … Instagram is a visual, visceral media. I pushed myself to think outside of the box, discover usability issues and redesign the platform to … So what was their goal when running Instagram ads? Talk to one of our influencer experts today. There is a lot of business happening offline through third party vendors to manage campaigns. I love this blog and I bet you will too. Lastly we have this classic American retailer. Buffer. Create a Page. For their ad campaign Levi’s reached 7.4 million people in the U.S and they saw a 24pt lift in ad recall. Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot. Create an Ad. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. How To Get 58% More Leads Using Instagram [Case Study] How to Get More Instagram Leads: Here's how to get more Instagram leads: Post at least once a day. November 12th, 2015 First, they targeted females between 18 & 24 in the United States. However, recently the ability to run ads on Instagram has been opened up to everyone. Post 5-15 stories a day. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) Learn how “fast-fashion” clothing retailer Zara proliferated by evolving its Instagram account to become a veritable lookbook for the latest Zara fashion lines and trends. Then they delivered ads to them that showcased their product and corresponded with their theme of “Delight Your Lips.”. Flick, an all-in-one Instagram hashtag tool, utilizes Instagram’s Hashtag Search API to help its customers uncover the best hashtags to use on their posts and highlight key hashtag metrics. Burt’s saw a 5pt lift in product awareness and a 16pt lift in ad recall. Instagram: A UX and Usability Case Study. Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week. Instagram Case Study. Looks like cream cheese is used for more than just bagels! Triumph Building Group created an Instagram account in December of 2016 but never used it. Sonic capitalized on Instagram’s high level of engagement and the popularity of the platform’s food-related content by releasing a new line of milkshakes designed specifically for the photo-sharing app. Sep 17, ... Instagram’s UI and UX are well thought out and the designers behind the app have really studied the … It helps that they have become the most recognized jeans in the world, but you would think because of that they wouldn’t see a benefit from the Instagram ads, wrong! Get Started. Their goals were to target the 25-40 year old females that were prone to throw a casual get together party. Choosing the right influencer for a one-off influencer campaign is a detail-oriented task based on plenty of make or break variables. Apply referencing and paraphrasing**. I guess on “selfie central” it’s pretty important to know what you have on your lips. They found that videos performed best for them and had the highest conversion rate. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. Levi was one of the first advertisers on Instagram. Commit to Instagram LIVE. https://vyper [.] The automobile company saw a 14pt lift in Mercedes-Benz Instagram ads, a 54% increase in website visits from Instagram and Facebook branding ads, a 580% increase in website visits when Facebook and Instagram ads were combined with Facebook direct response ads. Bloom & Wild used the Power Editor feature to create their Instagram ads. Instagram is currently the rising Phoenix of social media. Empowering institutions to helps students achieve academic and career goals . First, they took their existing email list and created a lookalike audiencefrom it. Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France. In this case study, we will examine the results of an Instagram strategy from May through October that expanded their reach and helped increase their follower count. Instagram Redesign Case Study is one of my UX portfolio projects. They simply created a small, but engaged following on Instagram. Create an Ad. We analyzed 100 fashion influencer accounts for this case study. Education and Resources. Burger King, McDonald’s, and Subway each partnered with Instagram influencers to showcase specific menu offerings and increase overall brand awareness. Want to drive ROI and high engagement with top Instagram influencers? This is an entry in a series of Product Design Exercises. Rumors by Neil Simon. Become a SMW News contributor and reach 300k readers each month. Respond to everything. Here’s an awesome Instagram algorithm case study done by the Identité […] Reply. However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. While FOMO did not affect the amount of posts on a user’s account, people with high FOMO showed greater Instagram activity such as following more people on Instagram. Sign in. Get the latest insights, trends and best practices from today's leading industry voices. To illustrate how today’s biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we’ve compiled a list of over 30 Instagram case studies, including each campaign’s creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative. chevron-downchevron-down. It’s a popular app used by millions of people with a strong visual identity that allowed me to focus on product development. They emphasized for their marketing campaign that users would see the image twice on average, and the picture would be put in the user’s feed only once. … How WhatsApp is Streamlining In-App Shopping. The 33 Best Instagram Case Studies From The World’s Best Brands. Instagram's vision to share our world through beautiful photos is a thing of the past. Client. They wanted to gain exposure in the new category. Another example of a large brand utilizing the platform is Philadelphia (cheese). It has become one of the top engaging social media platforms for businesses. Triumph’s Instagram page started off with 2 followers and no content. Learn Instagram Case Study Asos more about your topic. Initially the ads were only available to large companies. The Results It’s no longer a surprise that Instagram has grown to over 400 million active monthly users. May 12, ... We will try to answer them with our Case Study. Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat. Cite our paper directly with correct references. Reliable sources (his girlfriend) say, “He’s the smartest man in the world.” However, besides being the proud parent of a miniature poodle, novice bull rider, and aspiring Olympic trap shooter; Ethan Sigmon is the founder of Social Insight, an avid marketer, and a car connoisseur. Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more. Airbnb created sponsored content with Lady Gaga, Justin Bieber, Kim Kardashian, and other top celebrities to achieve immense brand exposure on Instagram. io/blog/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares/ Let me know if you have any questions about the case study or strategy. Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week. The Results Let's collaborate on influencer marketing and social media stories. I study Telecommunications so I don’t know what Digital Marketing is. Go Rattle The Stars – 50,000 Followers In 5 Months. Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales. Instagram gives businesses the opportunity to share their stories with a vast audience in an inspired, original and creative environment. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. There is a lot of business happening offline through third party vendors to manage campaigns. Inspiration. The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. To promote their new collection, known as the lip crayon line, Burt’s Bees looked to Instagram Ads. September 30, 2019 September 17, 2019 by Sociablesquare. After selecting their winning ad they scaled up the ad spend and added a strong call to action on their ads. How Case Studies Can Benefit Brands Influencer marketing agencies aren’t the only ones who should share their results through case studies. Write the paper yourself using our sample as a mockup*. After s… The case of Bloom & Wild shows that even small investments can give great results; in terms of engagement but especially in sales. Solutions Platforms and Products. Bloom & Wild are a luminous example of how you can grow… Adweek LLC. Inspiration. Brands such as Red Bull, Reef, and Alex and Ani capitalized on the social trend surrounding the Bonnaroo Music Festival by collaborating with social media stars to create brand-sponsored content while at the event. Dudu says: March 2, 2018 at 12:37 pm. This was a snapshot that was condensed to fit into the Reddit post. Ethan Sigmon, This article was originally published on social insight. I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. SuccessHub. Often, brands share case studies on their websites to: 1. The Results Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement. This case … All rights reserved. Inspired by a desk fan in the hot summer days. Instagram marketing can be a tough nut to crack. In this case study, we will examine the results of an Instagram strategy from May through October that expanded their reach and helped increase their follower count. Subaru collaborated with top influencers to strengthen its story and reach a diverse audience on Instagram and YouTube. Discover how ProductLead helped electrify the 2019 NeverSea crowds prior and during the summer music festival and how the NeverSea Instagram profile turbocharged in the space of 7 days! Check out one of their ad photos below. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. Click the button to get in touch. The pictures helped show what you could do with the Philadelphia cream cheese to help those party planners. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. Bloom & Wild used the Power Editor feature to create their Instagram ads. Copyright © 2021 This is a great example of how a small business can be successful on Instagram. Respect.Studio. On average, 61% of giveaway participants unfollowed sponsors’ accounts within 2 weeks of the giveaway result announcement. 65.3k Followers, 2 Following, 1,886 Posts - See Instagram photos and videos from (@casestudy_official) Hello! Triumph Building Group created an Instagram account in December of 2016 but never used it. L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts. Education and Resources. The study will then analyze and provide insights on ways Instagram This article will focus on one particular Instagram filter case study: The Three NeverSea Instagram Filters. The study begins by exploring the rise of multi-platform use. You don’t need bottomless pockets to get results on Instagram. But when you want … My paper was on psychology and I was short on deadline. If you want to read the entire case study and see images and video you can check it out on the link below. Case Study: Instagram. In the case study, I observed 52 Instagram business accounts belonging to doctors, surgeons, and injectors to create a study sample of similar content. A total of 212 active Instagram users in Korea completed an online survey. Instagram Platform Case Study Flick. The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature. They focused the ads on people within the age group of 18-34 in the U.S. Get case studies from small businesses to large enterprise. Brands should do it, too! Three skincare brands, Dr. Jart+, Neutrogena, and St. Ives partnered with a variety of Instagram influencers to raise brand awareness and promote specific product offerings. First, they decided they would create engaging ads on both Instagram and Facebook for their followers and those that would see the ads. Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world. When you’re trying to Netflix & Chill, buffering is the last thing you want. Then I created a redesign concept that improves the users experience and provides users with more control of their newsfeed. They didn’t have the money that a large corporation would. Solutions Platforms and Products. Setup. Lisa Yang. Another important distinction is between micro and major influencers. I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. 34. See how airline companies British Airways, Alaska … The beautiful and Instagrammable nature of Hawaii’s landscape is the focus of the state’s successful #LetHawaiiHappen Instagram marketing campaign. Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers. Who can resist a food photo on Instagram? *only Instagram Case Study Asos with proper referencing. With Yoga International’s mobile and TV apps, members can access classes and multimedia content on yoga, meditation and mindful living from any device, including phones, tablets and TVs. I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. This online business specializes in delivering personalized and hand-picked flowers … Solutions. See how airline companies British Airways, Alaska Air, & Qantas partnered with top social influencers for sponsored Instagram content that leveraged the social stars’ vast social audiences to increase brand engagement. Short deadlines are no problem for any business plans, white papers, email Instagram Case Study 2019 marketing campaigns, and original, compelling web content. What is surprising is the fact that only 23% of brands use it. Dudu says: March 2, 2018 at 12:37 pm. In a single month, Target executed 4 major influencer marketing campaigns to promote a diverse range of newly released products. Learn how Microsoft and National Geographic capitalized on International Women’s Day to foster positive brand sentiment and encourage girls to pursue careers in STEM by partnering with world-renowned adventure photographers on Instagram. As social media platforms adapt to develop safeguards for age-sensitive content, alcohol brands among the likes of Beck’s, Heineken, and New Amsterdam are reaching audiences through collaborations with social influencers. I mean it’s just a place to post selfies, food pics, your OOTD, and baby pics… Right? Read case studies about Instagram Feed. Philadelphia used very creative pictures to capture the hearts of foodies everywhere. 4 Data-Driven Digital Marketing Tactics to Embrace in 2021, Marketing Director @ Risley Theater . Instagram redesign — a case study. Ethical dilemmas are blatant and need our utmost attention. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game. Discover how alcohol brand Stella Artois leveraged celebrity, event, cause, and influencer marketing to rocket brand awareness over Oscars weekend. This feature is to make things simpler for Influencers and Brands to make payments and track campaigns on the platform. Hello, readers, this is Nirmal here, and here I am welcoming you to another contextual analysis of, probably the youth most loved and web thrilling social media application, Instagram application. “Really Happy”. Instagram is the most detrimental social networking app to young people's mental health, followed closely by Snapchat, for issues including depression and body image, says a new report. But are Instagram ads a wise investment? Support. Marketing That’s a huge reach targeting millennials. See how the sportswear company grew their social presence while generating ROI in this Instagram case study. Hello! To promote its “Love Story” fragrance theme, French fashion retailer Chloé looked to create highly individualized sponsored content by partnering with fashion bloggers to capitalize on the different niche audiences each publisher attracted. Coachella offers an enormous advertising opportunity to brands each year and in 2017 BMW, HP, Sephora, and more executed particularly memorable branded experiences.